WSQ Market Entry Strategy Formulation

Course Name

WSQ Market Entry Strategy Formulation

Course Overview

This course covers the knowledge and skills to create and implement marketing strategies for entering new markets.

Learning Outcome

  • Illustrate the process of marketing strategy development.
  • Plan, execute and evaluate market research project for new markets.
  • Create a risk management and mitigation plan.
  • Compare and evaluate organisation’s competitive position and customer requirements in the new market.

Who Should Attend

This course is targeted at professionals, business owners, managers and executives, particularly those in e-commerce and marketing roles, from different industries with little or no prior experience in marketing but are interested to upgrade their knowledge and skills in this aspect.


24 hours


91 Bencoolen Street
#06-09 Sunshine Plaza
Singapore 189652

Course Fees

Full Fees Nett Fees (After Funding)
Singapore Citizen and Permanent Resident (21 years or older) Singapore Citizen (40 years or older)
Self-Sponsored Individuals SGD 840.00 SGD 480.00 SGD 84.00
SME * SGD 84.00 SGD 84.00
Non-SME * SGD 480.00 SGD 84.00
* Applicable for absentee payroll

Learners Support Services for WSQ Courses

Pre-course information, course lists and course outlines will be provided with high accuracy. Course lists and course outlines are easily accessible at the training office, and appropriate guidance and advice on the suitability of the courses available will be provided for prospective learners.

Learners can approach any of our course administrators for assistance at the training office or call us at 9451 5260 during office hours. Alternatively, learners can also email us at [email protected].

Appeal Procedure for WSQ Courses

The Candidate has the right to appeal for review of the assessment decision made by the Assessor. If the Candidate intends to appeal the decision, the Candidate must lodge the appeal in written form providing reasons for the appeal within 1 week of the date of assessment to the Training Manager.

All appeal must be lodged in with written letters and a cheque of S$50.00 Appeal Fee; and send to training centre at 91 Bencoolen Street #06-09 Sunshine Plaza Singapore 189652. The appeal outcome will be announced within 14 working days.

Refund Policy

Please refer to Refund Policy